I'm Viktor Golias, PRODUCT DESIGNER.

I help businesses with shipping engaging interactions with their web applications
Through my 5+ years of professional career as UX/UI designer I’ve cooperated with trusted brands.


Evade Illusion of Shared Understanding with Visual Thinking Top UX Designers to Follow in 2019 (Mentioned) When building digital products in a connection economy, optimize for trust The internal dialogue of a website visitor and strategy for better first impression UX design techniques for baking impactful Value Proposition


I have worked with clients in various company settings - startups, digital agency, medium size businesses and non-profit organizations. Projects ranged from microsites to large scale platforms.


Product Designer

Responsible for redesign of the AI-driven marketing platform, with a focus on reframing the interaction layer to improve user's mental models for effective management of campaigns.



UX Design Lead

Hotailors is award-winning app streamlines administration of business travels and decreases costs per employee's trip within SME and Enterprise organizations, by providing a single interface for managing transportation, accommodation, and insurance.

As a Design Lead, I've lead a workshop for understanding the system interdependencies, educating client about the UX best practices, mentoring junior UI designer by translating stated problems and overlooking deliverables, formulating navigation patterns and creating application structure diagram to bring clarity to multiple departments.



UX/UI Designer

The fastest and most convenient way to book tickets to London's prestigious theaters in the famous West End. Second World Biggest Theatre industry. I've played a role of a single designer responsible for a redesign of a booking website. Completely redesigned interface serves 0.7M+ users/monthly.


Skoda Auto

UX/UI Designer

Skoda Auto chose Fjord as its digital partner on many strategic initiatives across Skoda’s European markets. Redesign followed a modular approach first, for flexible content management in order to correspond with the diverse market needs of 90+ countries.

My role of an UX/UI designer required to work in the multifunctional team to deliver designs of various web and mobile applications and complex responsive websites. I've participated in various activities from concept creation to the final delivery.



Minimum Viable Designs

"Heuristic, is any approach to problem solving or self-discovery that employs a practical method, not guaranteed to be optimal, perfect, logical, or rational, but instead sufficient for reaching an immediate goal." Collection of UX/UI heuristics dedicated to creators in the beginning of (re)designing their web applications.


What Doesn't Change

This blog is dedicated to creators of any kind, that look for new ways of thinking. Decision making is really hard these days. Things are changing quickly. But there are multidisciplinary fundamentals, which don't change.- Mental Models. Discover new perspectives through my sketches and well curated resources.


Mental Model Club

Visual Thinking and Research

MentalModelClub.com is a e-learning platform teaching accelerated learning techniques through extensive manuals that cover one concept - Mental Model a month.

I was responsible for the visual part of the explanations as well as research on diverse perspectives, examples, case studies and models of decision making. Working closely with Michael Simmons, well-known thought leader in the field of Mental Models, featured in Forbes, HBR, Time and other magazines.




Dribbble profile

Experiments, Prototypes, Close-ups



Case Studies



Online CV with detailed responsibilities


Through various stages of the project and product, I use different methods to drive conversation, map the system and align with team-members of any discipline.

Discover and Define

  • Stakeholder workshop
  • User/Usability Testing
  • Concept Map and Model
  • Jobs To Be Done
  • Prototype

Develop and Deliver

  • Design System
  • User Flows diagram
  • Information Architecture
  • User Interface Design


  • Figma
  • draw.io
  • Webflow


Interested in having a chat? Feel free to hit me up.

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